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Our Story

With You, Always

Since 1965, Amari has been sharing the warmth of Thai hospitality with travelers from around the world.

Since 1965

A Legacy of Thai Hospitality

Amari began its journey in 1965 as a single hotel in Bangkok, founded with a simple vision: to share the warmth and beauty of Thai culture with the world.

For over 60 years, Amari has grown from a cherished local hotel to a distinguished collection of properties across Thailand and Asia. Throughout this journey, we have remained true to our roots, celebrating the traditions, flavors, and warmth that make Thailand one of the world's most beloved destinations.

Today, as we celebrate our 61st anniversary in 2026, Amari continues to evolve while staying committed to the values that have defined us from the beginning: genuine hospitality, cultural authenticity, and creating unforgettable moments for every guest.

Our signature orange, inspired by the "Golden Hours" of sunrise and sunset, symbolizes the warm, welcoming embrace we offer to every traveler who walks through our doors.

61
Years of Hospitality
16+
Hotels Across Asia
5
Countries
Amari Legacy

With You, Always.

Our Values

What Guides Us

The principles that define every Amari experience.

Genuine Hospitality

Warm, authentic service from the heart

Cultural Authenticity

Rooted in Thai traditions

Excellence in Every Detail

Commitment to quality and craftsmanship

Community & Connection

Building meaningful relationships

The Amari Experience

More Than a Stay, a Journey

Every Amari experience is designed to connect you with the heart and soul of each destination.

Amaya Food Gallery

Our signature culinary concept featuring Asian live-cooking stations where authentic flavors come to life before your eyes.

Amari Hosts

Our dedicated team members who embody Thai hospitality, ensuring every guest feels welcomed and cared for.

Family Experiences

Thoughtfully designed activities and amenities for families, creating precious memories for guests of all ages.

Breeze Spa

Traditional Thai wellness treatments in serene settings, offering relaxation and rejuvenation.

Amari Experience
Discover the Amari Difference

Where every stay becomes a story worth telling.

Our Presence

Amari Across Asia

From Thailand to Sri Lanka, discover Amari hospitality in 16+ properties across 5 countries.

Thailand
  • Amari Bangkok
  • Amari Don Muang
  • Amari Hua Hin
  • Amari Pattaya
  • Amari Bangsaen
  • Amari Koh Samui
  • Amari Phuket
  • Amari Vogue Krabi
  • Amari Buriram United
Malaysia
  • Amari Johor Bahru
  • Amari Kuala Lumpur
  • Amari SPICE Penang
Laos
  • Amari Vang Vieng
  • Amari Vientiane
Bangladesh
  • Amari Dhaka
Sri Lanka
  • Amari Colombo
Leadership

Our Team

The dedicated professionals behind Amari's award-winning hospitality.

CEO
Dr. Sompong Smith

Chief Executive Officer

COO
Ms. Nucharee Park

Chief Operating Officer

CMO
Mr. David Chen

Chief Marketing Officer

CFO
Ms. Pimchanok Lee

Chief Financial Officer

Awards

Recognition & Excellence

Best Hotel Brand in Southeast Asia

Travel + Leisure World's Best Awards 2025

5-Star Diamond Award

American Academy of Hospitality Sciences 2025

Best Culinary Experience

Thailand Tourism Awards 2024

Experience Amari Hospitality

Discover the warmth of Thai hospitality at our hotels across Asia.

Explore Our Hotels